“AT SOME POINT IN THE FUTURE, ALL MAINSTREAM MUSIC BECOMES COUNTRY MUSIC, HUH?”IT’S NO SURPRISE THAT A CONVERSATION WITH DAVE WRANGLER TURNS INTO A DISCUSSION ABOUT THE CULTURAL BRANDING OF BILLBOARD-AIMED COUNTRY BETWEEN 1970 AND 2005. DAVE (ALSO KNOWN AS DJ DISKO COWBOY) IS THE FOUNDER OF VINYL RANCH, THE CLASSIC COUNTRY MUSIC LIFESTYLE BRAND. SITTING AT THE SWAGGERING EDGE OF WHERE URBAN COOL MEETS THE WILD WEST, VINYL RANCH IS PLAYING A VITAL ROLE IN HOW COUNTRY MUSIC IN AMERICA IS REDEFINING ITSELF BY THROWING BACK TO “COUNTRY AND WESTERN” CULTURE.FOR THE PAST 15 YEARS, WRANGLER’S BEEN AT THE FOREFRONT OF A RESURGENCE OF BIG-HAIRED VIXENS, OUTLAWS-TURNED-UNWITTING SUPERSTARS AND HUNKY DUDES IN TEN-GALLON HATS, LEADING QUINTESSENTIAL COUNTRY COOL BACK...